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Category Archives: Branding

How to Brand your Business when just Starting Out

By Scott Thornton

Don’t spend a lot of money on branding when you’re first starting out.

That’s right. I said it. And I’m a branding designer who helps businesses make large, strategic investments in branding.

But it’s different when you’re just starting out. Your short-term goal should be to have a brand that will be a starting point—and it’s probably not the time to invest thousands of dollars because 1) you most likely don’t have the revenue to justify that kind of investment and 2) you don’t necessarily know enough about your business to create a brand/logo that is strategic instead of rushed.

My advice: Stay lean until you get some traction with your business.

With a smart approach to do-it-yourself branding, you can lay a solid foundation that you can evolve from. And today I’m going to tell you how. But first…

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The ROI of Design isn’t measured in just dollars.

By Scott Thornton

Whether you’re a solopreneur or corporate marketing executive, you probably know that strategic design is good for business and can have significant impact on your bottom line. So if you’re spending thousands on a new brand identity or website, of course you want to make sure it’s a wise investment.

But if you’re looking for a dollar-based ROI when it comes to design, I have some bad news for you: It’s probably not going to happen.

Why?

Continue reading The ROI of Design isn’t measured in just dollars.