Almost every business uses images to promote their brand. Either in a blog post, a website, or any printed collateral.
It can bring life and context to a project. It can emote a certain feeling or memory. It can help you connect with your audience. Imagery is powerful for sure! In fact, the image above is licensed from a stock agency, with a little added manipulation by me.
Many businesses find images online via Google search, and others, and use them at will. But here’s the thing. Contrary to what many believe, just because you find an image on the Internet, it doesn’t mean it is free to use! Repeat that last sentence and remember it because it can potentially save you thousands of dollars and legal headaches.
Here is another edition of Sketchbook Bingo, where I randomly pick a page out of one of many sketchbooks/journals that I filled over the years.
When I start a project I usually start to doodle/sketch/brainstorm any first ideas that come to mind. When I randomly flipped through one of my books today, I found this sketch (above) for a project I did for National Geographic Channel back in 2005. Seems like an eternity ago.
This post was going to start out as a Sketchbook Bingo post but since the page I turned to in one of my sketchbooks were concept sketches for a past project, I decided to quickly show the process of concepting, sketching, word mapping and refinement, etc. to final refined design.
This was an identity project I did a couple years ago for a recruitment firm. You can see the word mapping I used to generate ideas, and several sketches, as well as the one sketch that went on to be refined as the final. This particular logo was one of a few I presented, and while this direction wasn’t chosen, I thought it represented the company and its core values quite nicely. The logo that was chosen is here.