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Category Archives: Behind the Design

Why You Should License Your Imagery in any Medium!

By Scott Thornton

Why you should license your imagery

Almost every business uses images to promote their brand. Either in a blog post, a website, or any printed collateral.

It can bring life and context to a project. It can emote a certain feeling or memory. It can help you connect with your audience. Imagery is powerful for sure! In fact, the image above is licensed from a stock agency, with a little added manipulation by me.

Many businesses find images online via Google search, and others, and use them at will. But here’s the thing. Contrary to what many believe, just because you find an image on the Internet, it doesn’t mean it is free to use! Repeat that last sentence and remember it because it can potentially save you thousands of dollars and legal headaches.

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What Does the Embryonic Stage of the Creative Process Look Like?

By Scott Thornton

sketchbook bingo

Here is another edition of Sketchbook Bingo, where I randomly pick a page out of one of many sketchbooks/journals that I filled over the years.

concept sketch

When I start a project I usually start to doodle/sketch/brainstorm any first ideas that come to mind. When I randomly flipped through one of my books today, I found this sketch (above) for a project I did for National Geographic Channel back in 2005. Seems like an eternity ago.

Continue reading What Does the Embryonic Stage of the Creative Process Look Like?