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Category Archives: Digital Work Flow

The Key Components of an Effective Creative Brief.

By Scott Thornton

Key compnenets of an effective creative brief

So, you are ready to move forward on that big project (brand identity, annual report, website, ad campaign, etc.) yet you are not sure where to begin. You tell your designer what you want and he goes forth and designs it with little to no information. The problem is that he doesn’t have a shred of information that will help him create something that is going to be effective, if at all usable or suitable for your audience. He won’t know what resources to use because he doesn’t know your budget. He doesn’t know whom you are targeting so it’s a shot in the dark to create something that will be effective for that specific market. That’s where a creative brief comes in.

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Tutorial Series – Easy PDF Annotation

By Scott Thornton

Make Your Proofing and Editing Process a Breeze!

Here is a tutorial I created of how to make annotations in a PDF file. This is useful for people who manage design projects and prefer not to print a copy of a proof out and hand write edits and either fax back to designer or in some cases, sit on the phone and go over the edits live. I’ve done that before and it is time consuming. This tutorial will teach you how to simply note your edits directly in the PDF and this creates a clear and concise “paper trail” of edits, so there is no question what the edits are, and if they have been made or not. Using this function will save time both for clients and designers.

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