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Category Archives: Business

The Key Components of an Effective Creative Brief.

By Patrick Sesko

Key compnenets of an effective creative brief

So, you are ready to move forward on that big project (brand identity, annual report, website, ad campaign, etc.) yet you are not sure where to begin. You tell your designer what you want and he goes forth and designs it with little to no information. The problem is that he doesn’t have a shred of information that will help him create something that is going to be effective, if at all usable or suitable for your audience. He won’t know what resources to use because he doesn’t know your budget. He doesn’t know whom you are targeting so it’s a shot in the dark to create something that will be effective for that specific market. That’s where a creative brief comes in.

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“The Cobbler’s Children Have No Shoes” is a LIE!

By Patrick Sesko


Back when I officially started my company (2005), I needed a website. So, I set up a quick landing page for my company and stated that because I was too busy with my clients’ work, I didn’t have a fully functioning website. I figured visitors would think I was so busy and successful that I didn’t have the time to create a proper website, and they would flock to work with me because I was so busy. You know the saying… “the cobblers children have no shoes”, right? WRONG!

The truth is—not only was I lying to my potential clients—I was lying to myself.

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Why You Should License Your Imagery in any Medium!

By Patrick Sesko

Why you should license your imagery

Almost every business uses images to promote their brand. Either in a blog post, a website, or any printed collateral.

It can bring life and context to a project. It can emote a certain feeling or memory. It can help you connect with your audience. Imagery is powerful for sure! In fact, the image above is licensed from a stock agency, with a little added manipulation by me.

Many businesses find images online via Google search, and others, and use them at will. But here’s the thing. Contrary to what many believe, just because you find an image on the Internet, it doesn’t mean it is free to use! Repeat that last sentence and remember it because it can potentially save you thousands of dollars and legal headaches.

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