Deciphering Designer Jargon

As a designer, there are a host of terms that are unique to my profession. I forget that my clients may not know what I am talking about at times because it is just second-nature to me. This is usually evident when I get the “deer in the headlights” look from them or receive an uncomfortable silence from them on the phone. I have to remind myself that I need to take that into consideration when discussing projects. There are many clients who are already savvy since they have been in my industry in one way or another. Then there are the clients who just don’t know and that’s okay. It’s part of my job as a designer to educate my clients and this list is for them and anyone else who cares to know. I think it is important to have clear communication with your clients on all levels. It makes for a better product and a better relationship, because in the end, we build relationships with our clients.

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