Guest post by Monica Crowe
You want to tell the world about your business. Your website home page is full of the important facts people need to know, and other pages on the site are just as detailed. But, somehow, your website rarely results in phone calls or e-mails from new leads.
As a copywriter, this is a common complaint I hear from new clients and business acquaintances. As long as you know your audience (and their hot-button needs), and can articulate them in writing, you’re all set. You have one foot on the path to getting regular leads and sales from your website. Best of all, it only takes a couple of simple adjustments to make it happen.