Love of Learning Montessori School is an independent school that provides Montessori education for students from infant/toddler through 6th grade. In 2008/2009 the school celebrated its 25th anniversary and felt it was the right time to take the school to the next level to increase enrollment and to foster an even greater relationship between the school and its community of families.
Love of learning Montessori School was looking to revamp its image to more accurately represent its mission and philosophy and give the school a more unified & credible presence. Previously, their logo was very hard to read and was dated. Their print materials and website had no consistency and this translated into an unorganized and unprofessional presence. The school’s image didn’t fall in line with the quality of the education they provide.
In these modern times of instant gratification, I sometimes get requests to create an identity for a client and they need it “yesterday.” They ask if I can crank it out in a couple days. Usually the answer to that question is “Sure, I can whip something up but it wont be good and you will find yourself wanting to change it in the near future.” The fact is, you are doing your business a major disservice by not thinking conceptually and strategically, and not allowing for the time and research it takes to create a meaningful logo that represents you and your business on a deeper level. Your identity is the cornerstone of your business and shouldn’t be treated as an afterthought.
You may have designed your logo yourself in PowerPoint or used an online logo site to have your design created. Or, you may have even had a professional Identity designer create your logo/identity for you (kudos to you). While I am not a big fan of the first 2 options, the reality is that however you get your logo/identity made, it is often up to you to make sure it is used properly and I find a lot of businesses fail at that.
Even if your logo/identity is sub par, by implementing some of these tips, you can most definitely improve upon what you have and how it is perceived. See how many of these tips you already implement. The more you can check “yes” to, the better chances are your identity will be more successful.
Contrary to popular belief, your logo is NOT your brand. It is however a visual representation of what your company or business represents—their values, their positioning and the experience they deliver to their customer. The logo is an identifier that reminds people what the brand is. The brand is what keeps people coming back for more because of the experience it provides. The logo/identity is only one facet of the brand, and the identity has many facets in and of itself.