As a seamless extension of your team, I partner with you to deliver strategic design that drives your marketing message home.
Design is only as powerful as the message it represents. As a designer, my philosophy is rooted in the understanding that every design should begin with a clear marketing strategy and function solely to support each key marketing message.
I begin by taking the time to understand your key messaging, and then I translate that concept into strategic design—always keeping your brand image top of mind. While the needs of every company and campaign are unique, my specialties include the following:
- STRATEGIC DESIGN
- BRAND IDENTITY
- ANNUAL REPORTS
- CORPORATE COLLATERAL
- CORPORATE EVENT BRANDING
- ADVERTISING CAMPAIGNS
- TRADE SHOW MATERIALS
- LARGE FORMAT / POSTERS
- COMPANY NEWSLETTERS
- WEBSITES
- PRINTING / MAILING
- INFOGRAPHICS…AND MORE
Benefits of working with me
- I help make your job (and your life) easier.
- Ability to join your team at any point in your process and hit the ground running.
- Work within your corporate or agency culture.
- Deliver effective design to help support your marketing efforts and drive your bottom line.
- Over 20 years of experience, and best-in-class network of strategic partners.
- I handle all aspects of your projects from concept to design, to production and delivery—leaving you free to focus on more important things.
- Knowing what works, what doesn’t, and how to adjust to your own needs and processes.
- Reliable, professional, calm, resourceful.
My Process
I don’t have a fancy acronym that describes some proprietary process. I employ a VERY effective, no-nonsense approach to design and how I work with my clients.
DISCOVERY
Gather information about the project and what the main objective is. Then research is conducted based on the information gathered. From there I am able to brainstorm an effective strategic direction.
DESIGN
I take the information I gathered and ideas generated through the brainstorming process and create a visual solution that will best deliver your message. Once final design direction is solidified, we move to the Development stage.
DEVELOP
The final approved design is rolled out to various components of the project or campaign. Depending on the project, it could be collateral, literature, ad campaign, web site, video, or other vehicles to deliver your message effectively.
DELIVER
Design is delivered in whatever medium is needed to suit the project. Whether it’s a printed and mailed piece, or digital files, I can have materials produced through my partner network so anything that is delivered, is seamless to you.
Why work with me?
As a marketing executive, you can’t afford the time or money to “try out” unproven resources—especially when it comes to crunch time. I partner with each client to cultivate a long term relationship in order to become well versed with your brand and company culture. On a project level, I identify a clear concept, agree on an ideal strategy, and deliver an effective design solution. With my marketing knowledge, branding insight, and creativity coupled with your brand messaging, we deliver outstanding work to support your strategic campaigns.