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Category Archives: Branding

The ROI of Design isn’t measured in just dollars.

By Patrick Sesko

Whether you’re a solopreneur or corporate marketing executive, you probably know that strategic design is good for business and can have significant impact on your bottom line. So if you’re spending thousands on a new brand identity or website, of course you want to make sure it’s a wise investment.

But if you’re looking for a dollar-based ROI when it comes to design, I have some bad news for you: It’s probably not going to happen.

Why?

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